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Community First Foundation and FirstBank Announce Colorado Gives Day 2014

For the First Time, Initiative Features $1 Million Incentive Fund

Arvada, CO (May 1, 2014) Community First Foundation, an Arvada-based foundation dedicated to increasing community generosity, and FirstBank, Colorado’s largest locally-owned bank, announce the fifth consecutive Colorado Gives Day, an initiative to increase philanthropy in Colorado through online giving.

Colorado Gives Day 2014 is Tuesday, Dec. 9, 2014. Donors are encouraged to join the movement to “give where you live” and raise millions for Colorado nonprofits. Colorado Gives Day is powered by ColoradoGives.org, a year-round, online giving website featuring nearly 1,500 Colorado nonprofit organizations.

$1 Million Incentive Fund
To motivate donors to give on Colorado Gives Day, Community First Foundation and FirstBank partnered to create a $1 Million Incentive Fund. The incentive fund, one of the largest giving-day incentive funds in the country, proportionally increases the value of every dollar donated. For example, if a nonprofit organization receives 10 percent of the total donations made on Colorado Gives Day, that same nonprofit receives 10 percent of the $1 Million Incentive Fund. The 2014 Incentive Fund is 300 percent larger than last year.

Community First Foundation and FirstBank have partnered to present Colorado Gives Day since 2010. In addition to raising money, Colorado Gives Day raises awareness of the state’s nonprofit sector, unites Coloradans in a common goal to strengthen the state’s nonprofits, and educates communities on the benefits of online giving by making fundraising simple for nonprofits and easy for donors. To date, the program has distributed $58.1 million to Colorado nonprofits ($8.7 million in 2010, $12.8 million in 2011, $15.7 million in 2012 and $20.9 million in 2013). Colorado Gives Day is one of the most successful events of-its-kind in the nation.

“A $1 Million Incentive Fund is a very exciting way to boost generosity among Coloradans and support the nonprofit organizations in our state,” said Marla J. Williams, president and CEO of Community First Foundation. “We are proud of Colorado Gives Day and grateful to the hardworking nonprofits and generous donors who turn a single 24-hour period into a huge community benefit.

“We are proud to continue to support Colorado Gives Day, especially as it has grown to be the state’s largest online giving event,” said John Ikard, CEO of FirstBank Holding Company. “Thanks to the enthusiastic participation of our citizens, Colorado Gives Day has become more than just a day. It is a movement that inspires and unites thousands of donors to support Colorado nonprofits.”

Thanks to FirstBank, Colorado Gives Day also offers nonprofits the opportunity to win cash prizes to support their worthwhile causes. An additional $100,000 will be distributed to nonprofits through a Luck-of-the-Draw process.

For statistics on last year’s Colorado Gives Day and year-over-year comparisons, please visit theColorado Gives Day 2013 Giving Report at CommunityFirstFoundation.org.

Nonprofit Participation
To participate in Colorado Gives Day 2014, nonprofit organizations must meet eligibility requirements and create, or update, a profile on ColoradoGives.org. There are no set up changes or monthly maintenance fees to participate.

More information on Colorado Gives Day 2014 will be made available online over the next few months at ColoradoGivesDay.org.

About Community First Foundation
For nearly 40 years, Community First Foundation has been bringing donors and nonprofit organizations together. We offer financial support and educational opportunities to strengthen nonprofits. We also fund community programs, inspire philanthropy and assist individuals and businesses with charitable giving. ColoradoGives.org, our year-round, online giving website, has raised more than $81 million for Colorado nonprofits since 2007. We are the proud recipient of the 2013 National Philanthropy Day in Colorado Outstanding Foundation award. For more information, visit CommunityFirstFoundation.org.

About FirstBank
FirstBank operates more than 115 locations in Colorado, Arizona and California. FirstBank is the largest locally owned banking organization in Colorado, serving more than 650,000 customers. Since 2000, FirstBank has contributed more than $45 million and thousands of volunteer hours to charitable organizations. FirstBank is unique in that a majority of its stock is owned by management and employees. For more information, visit efirstbank.com.